Jun 21

Promotional Buzz - Iron Man 2 Brand Promotion Dr. PepperThere are many ways to do brand promotion. One of the popular ways to advertise and market a brand is to use celebrities to promote them. According to the recent branding and marketing updates, it has been observed that customers relate better to the celebrities and films that are popular and react positively towards brands that are involved in the film endorsement process. Recently, on the release of the movie Iron Man 2, the promotional news came up that a number of brand marketers and sponsors spent an estimated $100 million to connect with men over 18 to promote their brand image.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz. The report spotlights well-known brands like Audi, Burger King, Dr Pepper, LG Electronics and Symantec.

Jun 02
Puma releases sustainable and reusable carry bag Supporting the cause of going green is a good idea to promote a brand as it helps you create a positive image of your brand. Introducing an eco-friendly promotional product or giving out a green promotional item has become a popular trend to attract the potential customers. Keeping this in mind, Puma, the large German multinational company that produces high-end athletic shoes, lifestyle footwear and sportswear has introduced a sustainable and reusable carry bag that can be given out to the customers on the purchase.
Everyone is talking about going eco-friendly but it is important to act towards building a better environment. So, make your contribution towards making the Earth greener and better. Plant more trees, reduce the use of plastic and buy at least one eco-friendly promotional item every year.
Tagged with:
Jun 02
Dark Ride by Lexus Promotional films can help your brand grow in a big way. People like watching films on any medium. TV and big screen are the most preferred options; however, with powerful video sharing portals like YouTube, it has become possible to add interactive films that can act as a promotion tool for your brand. Lexus, one of the reputed names of the automotive industry, has produced “Dark Ride,” a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.
“Dark Ride” combines film and gaming, and creates a virtual test drive where the consumer guides the film’s driver through a series of adventures. Rather than touting fuel efficiency, Lexus is positioning the CT 200h as a car with edginess and attitude. The strategy is meant to target younger, more tech savvy consumers.
Tagged with:
May 25

Youtube celebrates its fifth birthdayYou Tube, the world’s most popular video-sharing website turns 5 this month. You Tube is a subsidiary of Google. Over the past five years, YouTube has grown to monetize 1 billion videos per week, become the third most visited site on the Internet and to have more than 24 hours of video uploaded to its site every minute. YouTube appears to have a bright future, says Fortune. The service is expected to be at the center of a major TV announcement by Google, Intel and Sony this week.

According to BBC News, the site has become an important tool of the business world. Organizations use YouTube site to market and promote their products and services to large audiences and for internal video communications. Analysts have suggested that 2010 could be the year YouTube reaches profitability. So, use YouTube to promote your brand effectively.

May 25

Using a celebrity to endorse a brand is good idea as customers relate to the celebrities in a better way. Celebrity behavior influences customers without doubt and customers tend to use the brand products and services advertised by their favorite celebrities. However, celebrity promotions and big screen endorsements are costly affairs and every brand cannot afford to spend too much for brand promotion in a down economy. Thus, the best and cost-effective way to deal with this issue is to use promotional giveaways.

Using celebrity to endorse your brand for better exposure

According to a promotional gifts company blog, goodie bags worth $91,000 were given out as promotional giveaways at the Academy Awards ceremony in Hollywood. The movie industry uses novelty promotional gifts to give away at premieres. These have included a glass ornament containing a wad of “wolf hair” for the movie “An American Werewolf in Paris”, a heart shaped car deodorizer for the film “Riding in Cars with Boys”, and an “evidence bag” for the film “Texas Chainsaw Massacre”.

Occasions such as product launches, re-branding events and award ceremonies can be great opportunities to either give away freebies or even get your own star of stage or screen to turn up and adorn them with your products. Giving away goodie bags loaded with gifts is also a good way of making an impression. As you’ve seen above, the quirkier the better and if you can produce something that is related to the event and has an element of fun, people will be more inclined to hold on to them.

May 24

Promotional products are an important part of strategic marketing.  Successful companies and big brands use this strategy to create a strong brand identity and to beat their competitors. Customized and high-quality promotional items allow you to develop a positive brand image to help you achieve your specific requirements and goals! Thus, it is very important to order your favorite items from some of the reliable suppliers in the industry.

We provide you a list of top 40 suppliers that have made their mark in the promotional industry of USA.

Top Promotional Product Suppliers by ASi Central

2010 RANK SUPPLIERS 2009 NORTH AMERICAN SALES
1 Norwood/BIC North America
$410 million
2 Broder Bros. Co. $328.6 million
3 Ennis $309 million
4 Polyconcept North America $275.4 million
5 SanMar $267.6 million (E)
6 Bodek and Rhodes $140.1 million
7 Ash City $125 million
8 Staton Corporate and Casual $115.7 million
9 S & S Activewear $115 million
10 3M Promotional Markets $100.2 million (E)
11 Sunscope $90.5 million
12 American Apparel $90 million
13 River’s End Trading Co. $79.1 million
14 The Magnet Group $79 million
15 Hit Promotional Products $73.5 million
16 Gemline $71 million
17 Profill Holdings $70.7 million
18 Sweda Co. LLC $65 million
19 PromoResource One/ADG Promotions $51.8 million (E)
20 Tri-Mountain/Mountain Gear $50.6 million
21 Cutter & Buck $50.3 million (E)
22 Corvest $50 million
23 Blue Generation $49 million
24 Dard Products $47.5 million
25
Virginia T’s
$47 million
26 Vantage Apparel $45 million
27 Lanco Corp. $44.5 million
28
Edwards Garment
$44.1 million
29 Sanford Business-To-Business $39.6 million
30 Gill Studios $39.59 million
31 Bag Makers $39.5 million
32 Noteworthy Co. $38 million
33 Prime Line $37.2 million
34 Stouse $35.4 million
35 Barton Nelson Inc. $34 million
36 Gold Bond $31.8 million
37 Garyline $30.8 million
38 Vitronic Promotional Group $30 million
39 Starline USA $25.5 million
40 Otto International Inc. $25 million
May 20

Promotional products are one of the best advertising tools that can promote your brand efficiently. They are used as free promotional gifts that are given to the target consumers and clients on special events and occasions. You can also use them as tradeshow giveaways to expand your customer reach. However, besides being economical and practical items, you need to make sure that you go for high-quality promotional items that offer a long shelf life.

See to it that you order your products and get them customized from a reputed distributor in the industry.  Here is a list of the top 40 distributors for your reference.

E = Estimated Revenue Numbers

Business_Leaders_Top_40_promotional_product_distributor

2010 RANK DISTRIBUTORS 2009 NORTH AMERICAN SALES
1 Staples Promo Products
$360.8 million (E)
2 Proforma $234 million
3 Group II Communications/IMS $207 million
4 BDA $198.7 million
5 4 Imprint $165.4 million
6 Halo/Lee Wayne $139.3 million
7 Cintas $134.4 million (E)
8 Geiger $134.3 million
9 National Pen Corp. $130 million
10 Branders.com $120 million (E)
11 American Solutions For Business $96.5 million
12 Adventures In Advertising $92 million
13 WorkflowOne $82.8 million
14 Tic Toc $82 million (E)
15 Summit Marketing Group $81.95 million
16 Banyan Incentives $80.5 million
17 InnerWorkings $76.5 million
18 Kaeser & Blair $75.2 million
19 EmbroidMe $71 million
20 Myron $65.3 million (E)
21 Accolade Reaction Promotion Group $65 million
22 MTM Recognition/Mid West Trophy $63.2 million (E)
23 Brown & Bigelow $57.5 million
24 Jack Nadel International $56.4 million
25
The Vernon Company
$55 million
26 Artcraft Promotional Concepts $51 million
27 Evigna $50.7 (E)
28
iPROMOTEu
$47.8 million
29 Newton Manufacturing $45.9 million
30 G & G Outfitters $45.5 million
31 GMPC LLC $40.5 million (E)
32 Norscot Group $32.4 million (E)
33 Boundless Network $32 million
34 GatewayCDI $31.2 million
35 Positive Promotions (E) $30.8 million (E)
36 Caliendo Savio Enterprises – CSE $30.3 million
37 Axis Promotions $26.3 million
38 Genumark Promotional Merchandise $26 million
39 eCompanyStore $25.7 million
40 PromoShop $23.2 million
May 19

The sales promotion service industry in USA provides its clients with well-designed promotional marketing solutions that include consumer sales promotions, trade promotions, sales incentive programs and much more. According to recent news, the US sales promotion services industry has achieved a phenomenal growth.

US sales promotion service industry The US sales promotion services industry includes about 4,500 establishments (single-location companies and branches of multi-location companies) with combined annual revenue of about $13 billion. Major companies include subsidiaries of large marketing firms such as Carlson Marketing and subsidiaries of major advertising agencies such as Omnicom and WPP. The industry is fragmented: the top 50 companies account for less than 30 percent of industry revenue. Companies in the sales promotion services industry provide promotional products imprinted with the name, logo, and/or marketing message of clients.

Competitive Landscape

Demand is driven by economic growth and by corporate profits. The profitability of individual companies depends on efficient order fulfillment and marketing. Large companies have economies of scale in procurement and the ability to offer other marketing services. Small companies specialize by type of sales promotion product and differentiate themselves on customer service, particularly speed of delivery.

Products, operations and Technology

Major products are shirts, writing instruments, desk/office accessories, glassware, and caps/headgear, all customized with the customer’s name, logo, and/or message. Other products include sporting goods, bags, magnets, and stickers and decals.

Sales promotion services companies have offices with showrooms to display the products and services offered. Companies process a large number of small custom-imprinted orders. Customers place an order with the sales promotion firm, which then orders the items from various suppliers that engrave, imprint, or embroider the logo or marketing message.

May 18

ASI womens summit 2010The advertising and media industry has been underestimating the power of women since a long period of time.  The recent research and case studies published by Jupiter Research show that 83% of online purchase decisions in the US are influenced by women. Business women are aware of this fact and know that they have the ability to create a powerful customer base. Women tend to understand the consumer behavior better and that shows them their way to success. The ASI Women’s Summit 2010 reinforced the same fact in an effective way.

This event was designed for women in the advertising specialty industry. The show was a big hit as it provided innovative insights and networking opportunities to the women attendees. Barbara Corcoran, an American real estate investor and agent, was invited as the keynote speaker at the ASI Women’s Summit 2010. Corcoran provided some valuable inputs that were noteworthy and helpful. She also gave a copy of her book to the attendees, signed with a personalized message.

May 13

Promotional caps are the best promotional items to give out at tradeshows. People prefer to wear these caps even when the event is over and then these caps become your advertising instruments. Caps are the best headware to use in all seasons.  A sports enthusiast would wear it almost every time to express his love towards a particular sport. Caps are accepted by most of the people as they are lightweight and handy. You can also wear them while working in your yard or carpentry shop. A cap is also an integral part of the uniform.

Heritage Sportswear Inc introduces KC caps

Keeping this in mind, Heritage Sportswear Inc, a leading wholesale distributor of blank apparel and accessories in Ohio has introduced the contrast color KC caps with a self-fabric sweatband. These caps are made out of cool and dry fabric and they are great to use while exercising. Thus, if you want to promote the importance of exercise and fitness, you can go for the logo imprinted promotional caps for your promotional needs. Sports competitions, marathons are the best events to consider to give out the customized promo caps to the participants. They will act as a walking billboard for your brand once your prospective customers wear them.

preload preload preload