There are many ways to do brand promotion. One of the popular ways to advertise and market a brand is to use celebrities to promote them. According to the recent branding and marketing updates, it has been observed that customers relate better to the celebrities and films that are popular and react positively towards brands that are involved in the film endorsement process. Recently, on the release of the movie Iron Man 2, the promotional news came up that a number of brand marketers and sponsors spent an estimated $100 million to connect with men over 18 to promote their brand image.
The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz. The report spotlights well-known brands like Audi, Burger King, Dr Pepper, LG Electronics and Symantec.