Jun 21

Promotional Buzz - Iron Man 2 Brand Promotion Dr. PepperThere are many ways to do brand promotion. One of the popular ways to advertise and market a brand is to use celebrities to promote them. According to the recent branding and marketing updates, it has been observed that customers relate better to the celebrities and films that are popular and react positively towards brands that are involved in the film endorsement process. Recently, on the release of the movie Iron Man 2, the promotional news came up that a number of brand marketers and sponsors spent an estimated $100 million to connect with men over 18 to promote their brand image.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz. The report spotlights well-known brands like Audi, Burger King, Dr Pepper, LG Electronics and Symantec.

May 25

Using a celebrity to endorse a brand is good idea as customers relate to the celebrities in a better way. Celebrity behavior influences customers without doubt and customers tend to use the brand products and services advertised by their favorite celebrities. However, celebrity promotions and big screen endorsements are costly affairs and every brand cannot afford to spend too much for brand promotion in a down economy. Thus, the best and cost-effective way to deal with this issue is to use promotional giveaways.

Using celebrity to endorse your brand for better exposure

According to a promotional gifts company blog, goodie bags worth $91,000 were given out as promotional giveaways at the Academy Awards ceremony in Hollywood. The movie industry uses novelty promotional gifts to give away at premieres. These have included a glass ornament containing a wad of “wolf hair” for the movie “An American Werewolf in Paris”, a heart shaped car deodorizer for the film “Riding in Cars with Boys”, and an “evidence bag” for the film “Texas Chainsaw Massacre”.

Occasions such as product launches, re-branding events and award ceremonies can be great opportunities to either give away freebies or even get your own star of stage or screen to turn up and adorn them with your products. Giving away goodie bags loaded with gifts is also a good way of making an impression. As you’ve seen above, the quirkier the better and if you can produce something that is related to the event and has an element of fun, people will be more inclined to hold on to them.

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