Using a celebrity to endorse a brand is good idea as customers relate to the celebrities in a better way. Celebrity behavior influences customers without doubt and customers tend to use the brand products and services advertised by their favorite celebrities. However, celebrity promotions and big screen endorsements are costly affairs and every brand cannot afford to spend too much for brand promotion in a down economy. Thus, the best and cost-effective way to deal with this issue is to use promotional giveaways.
According to a promotional gifts company blog, goodie bags worth $91,000 were given out as promotional giveaways at the Academy Awards ceremony in Hollywood. The movie industry uses novelty promotional gifts to give away at premieres. These have included a glass ornament containing a wad of “wolf hair” for the movie “An American Werewolf in Paris”, a heart shaped car deodorizer for the film “Riding in Cars with Boys”, and an “evidence bag” for the film “Texas Chainsaw Massacre”.
Occasions such as product launches, re-branding events and award ceremonies can be great opportunities to either give away freebies or even get your own star of stage or screen to turn up and adorn them with your products. Giving away goodie bags loaded with gifts is also a good way of making an impression. As you’ve seen above, the quirkier the better and if you can produce something that is related to the event and has an element of fun, people will be more inclined to hold on to them.
Promotional products are an important part of strategic marketing. Successful companies and big brands use this strategy to create a strong brand identity and to beat their competitors. Customized and high-quality promotional items allow you to develop a positive brand image to help you achieve your specific requirements and goals! Thus, it is very important to order your favorite items from some of the reliable suppliers in the industry.
We provide you a list of top 40 suppliers that have made their mark in the promotional industry of USA.
|2010 RANK||SUPPLIERS||2009 NORTH AMERICAN SALES|
|1||Norwood/BIC North America||
|2||Broder Bros. Co.||$328.6 million|
|4||Polyconcept North America||$275.4 million|
|5||SanMar||$267.6 million (E)|
|6||Bodek and Rhodes||$140.1 million|
|7||Ash City||$125 million|
|8||Staton Corporate and Casual||$115.7 million|
|9||S & S Activewear||$115 million|
|10||3M Promotional Markets||$100.2 million (E)|
|12||American Apparel||$90 million|
|13||River’s End Trading Co.||$79.1 million|
|14||The Magnet Group||$79 million|
|15||Hit Promotional Products||$73.5 million|
|17||Profill Holdings||$70.7 million|
|18||Sweda Co. LLC||$65 million|
|19||PromoResource One/ADG Promotions||$51.8 million (E)|
|20||Tri-Mountain/Mountain Gear||$50.6 million|
|21||Cutter & Buck||$50.3 million (E)|
|23||Blue Generation||$49 million|
|24||Dard Products||$47.5 million|
|26||Vantage Apparel||$45 million|
|27||Lanco Corp.||$44.5 million|
|29||Sanford Business-To-Business||$39.6 million|
|30||Gill Studios||$39.59 million|
|31||Bag Makers||$39.5 million|
|32||Noteworthy Co.||$38 million|
|33||Prime Line||$37.2 million|
|35||Barton Nelson Inc.||$34 million|
|36||Gold Bond||$31.8 million|
|38||Vitronic Promotional Group||$30 million|
|39||Starline USA||$25.5 million|
|40||Otto International Inc.||$25 million|
Promotional products are one of the best advertising tools that can promote your brand efficiently. They are used as free promotional gifts that are given to the target consumers and clients on special events and occasions. You can also use them as tradeshow giveaways to expand your customer reach. However, besides being economical and practical items, you need to make sure that you go for high-quality promotional items that offer a long shelf life.
See to it that you order your products and get them customized from a reputed distributor in the industry. Here is a list of the top 40 distributors for your reference.
E = Estimated Revenue Numbers
|2010 RANK||DISTRIBUTORS||2009 NORTH AMERICAN SALES|
|1||Staples Promo Products||
|3||Group II Communications/IMS||$207 million|
|5||4 Imprint||$165.4 million|
|6||Halo/Lee Wayne||$139.3 million|
|7||Cintas||$134.4 million (E)|
|9||National Pen Corp.||$130 million|
|10||Branders.com||$120 million (E)|
|11||American Solutions For Business||$96.5 million|
|12||Adventures In Advertising||$92 million|
|14||Tic Toc||$82 million (E)|
|15||Summit Marketing Group||$81.95 million|
|16||Banyan Incentives||$80.5 million|
|18||Kaeser & Blair||$75.2 million|
|20||Myron||$65.3 million (E)|
|21||Accolade Reaction Promotion Group||$65 million|
|22||MTM Recognition/Mid West Trophy||$63.2 million (E)|
|23||Brown & Bigelow||$57.5 million|
|24||Jack Nadel International||$56.4 million|
|26||Artcraft Promotional Concepts||$51 million|
|29||Newton Manufacturing||$45.9 million|
|30||G & G Outfitters||$45.5 million|
|31||GMPC LLC||$40.5 million (E)|
|32||Norscot Group||$32.4 million (E)|
|33||Boundless Network||$32 million|
|35||Positive Promotions (E)||$30.8 million (E)|
|36||Caliendo Savio Enterprises – CSE||$30.3 million|
|37||Axis Promotions||$26.3 million|
|38||Genumark Promotional Merchandise||$26 million|
The advertising and media industry has been underestimating the power of women since a long period of time. The recent research and case studies published by Jupiter Research show that 83% of online purchase decisions in the US are influenced by women. Business women are aware of this fact and know that they have the ability to create a powerful customer base. Women tend to understand the consumer behavior better and that shows them their way to success. The ASI Women’s Summit 2010 reinforced the same fact in an effective way.
This event was designed for women in the advertising specialty industry. The show was a big hit as it provided innovative insights and networking opportunities to the women attendees. Barbara Corcoran, an American real estate investor and agent, was invited as the keynote speaker at the ASI Women’s Summit 2010. Corcoran provided some valuable inputs that were noteworthy and helpful. She also gave a copy of her book to the attendees, signed with a personalized message.
Promotional caps are the best promotional items to give out at tradeshows. People prefer to wear these caps even when the event is over and then these caps become your advertising instruments. Caps are the best headware to use in all seasons. A sports enthusiast would wear it almost every time to express his love towards a particular sport. Caps are accepted by most of the people as they are lightweight and handy. You can also wear them while working in your yard or carpentry shop. A cap is also an integral part of the uniform.
Keeping this in mind, Heritage Sportswear Inc, a leading wholesale distributor of blank apparel and accessories in Ohio has introduced the contrast color KC caps with a self-fabric sweatband. These caps are made out of cool and dry fabric and they are great to use while exercising. Thus, if you want to promote the importance of exercise and fitness, you can go for the logo imprinted promotional caps for your promotional needs. Sports competitions, marathons are the best events to consider to give out the customized promo caps to the participants. They will act as a walking billboard for your brand once your prospective customers wear them.
Everyone likes to receive food gifts. Especially, if the gifts contain delicacies like chocolates, candies, dry-fruits or cookies. People feel happy on receiving tasty foods that they can munch on anytime. Giving out such food gifts to customers or corporate clients creates a good impression and you can consider these useful items to promote your brand in an effective way. Wisconsin-based Maple Ridge Farms, a leading supplier of food gifts in the promotional products industry has implemented this idea by introducing customized cookies with 4-color labels. Their home-style cookies are famous with distributors and clients and they also distribute the cookie boxes at the tradeshows with their brand logo and information imprinted on them.
Maple Ridge Farms also offers two versions of cookie packs. One has a six-week shelf life and other with a two-week shelf life. With no die charge, no set-up charge, no running charge and a low minimum of 500 cookies; these packs are great promotional items for trade-show handouts, grand openings, sales calls, company parties, and corporate events. Thus, the next time you plan a promotional event, consider logo imprinted food gifts to please your clients. Your customers will appreciate your efforts and your brand will get the needed exposure.
Companies focus on launching new products for marketing their brand in a better way. Different promotional ideas are implemented to execute the launch agenda successfully. This kind of marketing approach works well as it creates a buzz about the new product and helps in spreading the brand name faster than ever. Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry has launched a new e-showcase: a customizable website for distributors to market new products for 2010.
This website will showcase and sell over 500 new Leed’s products for 2010, with new products to be added throughout the year, as they are launched. Leed’s has added a “Contact Us” option that allows distributors to display relevant contact information, as well as a “View Our Website” button that helps visitors navigate back to distributors’ websites. The company received a positive feedback last year on the launch of the e-showcase and it sure to get the similar feedback this year as well.