Jun 02

International footwear companies Go Green

Business Insight, Eco Friendly - Tips & News, Famous Brands, Your Branding School 2 Comments »
Puma releases sustainable and reusable carry bag Supporting the cause of going green is a good idea to promote a brand as it helps you create a positive image of your brand. Introducing an eco-friendly promotional product or giving out a green promotional item has become a popular trend to attract the potential customers. Keeping this in mind, Puma, the large German multinational company that produces high-end athletic shoes, lifestyle footwear and sportswear has introduced a sustainable and reusable carry bag that can be given out to the customers on the purchase.
Everyone is talking about going eco-friendly but it is important to act towards building a better environment. So, make your contribution towards making the Earth greener and better. Plant more trees, reduce the use of plastic and buy at least one eco-friendly promotional item every year.
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May 25

Using promotional giveaways for big screen endorsements

Business Insight, Events & Occasions, Marketing Idea, Your Branding School 1 Comment »

Using a celebrity to endorse a brand is good idea as customers relate to the celebrities in a better way. Celebrity behavior influences customers without doubt and customers tend to use the brand products and services advertised by their favorite celebrities. However, celebrity promotions and big screen endorsements are costly affairs and every brand cannot afford to spend too much for brand promotion in a down economy. Thus, the best and cost-effective way to deal with this issue is to use promotional giveaways.

Using celebrity to endorse your brand for better exposure

According to a promotional gifts company blog, goodie bags worth $91,000 were given out as promotional giveaways at the Academy Awards ceremony in Hollywood. The movie industry uses novelty promotional gifts to give away at premieres. These have included a glass ornament containing a wad of “wolf hair” for the movie “An American Werewolf in Paris”, a heart shaped car deodorizer for the film “Riding in Cars with Boys”, and an “evidence bag” for the film “Texas Chainsaw Massacre”.

Occasions such as product launches, re-branding events and award ceremonies can be great opportunities to either give away freebies or even get your own star of stage or screen to turn up and adorn them with your products. Giving away goodie bags loaded with gifts is also a good way of making an impression. As you’ve seen above, the quirkier the better and if you can produce something that is related to the event and has an element of fun, people will be more inclined to hold on to them.

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May 24

List of Top 40 Suppliers of USA

ASI Central, Business Insight, Promotional Industry Trends, Promotional Insights, Promotional Suppliers, Your Branding School No Comments »

Promotional products are an important part of strategic marketing.  Successful companies and big brands use this strategy to create a strong brand identity and to beat their competitors. Customized and high-quality promotional items allow you to develop a positive brand image to help you achieve your specific requirements and goals! Thus, it is very important to order your favorite items from some of the reliable suppliers in the industry.

We provide you a list of top 40 suppliers that have made their mark in the promotional industry of USA.

Top Promotional Product Suppliers by ASi Central

2010 RANK SUPPLIERS 2009 NORTH AMERICAN SALES
1 Norwood/BIC North America
$410 million
2 Broder Bros. Co. $328.6 million
3 Ennis $309 million
4 Polyconcept North America $275.4 million
5 SanMar $267.6 million (E)
6 Bodek and Rhodes $140.1 million
7 Ash City $125 million
8 Staton Corporate and Casual $115.7 million
9 S & S Activewear $115 million
10 3M Promotional Markets $100.2 million (E)
11 Sunscope $90.5 million
12 American Apparel $90 million
13 River’s End Trading Co. $79.1 million
14 The Magnet Group $79 million
15 Hit Promotional Products $73.5 million
16 Gemline $71 million
17 Profill Holdings $70.7 million
18 Sweda Co. LLC $65 million
19 PromoResource One/ADG Promotions $51.8 million (E)
20 Tri-Mountain/Mountain Gear $50.6 million
21 Cutter & Buck $50.3 million (E)
22 Corvest $50 million
23 Blue Generation $49 million
24 Dard Products $47.5 million
25
Virginia T’s
$47 million
26 Vantage Apparel $45 million
27 Lanco Corp. $44.5 million
28
Edwards Garment
$44.1 million
29 Sanford Business-To-Business $39.6 million
30 Gill Studios $39.59 million
31 Bag Makers $39.5 million
32 Noteworthy Co. $38 million
33 Prime Line $37.2 million
34 Stouse $35.4 million
35 Barton Nelson Inc. $34 million
36 Gold Bond $31.8 million
37 Garyline $30.8 million
38 Vitronic Promotional Group $30 million
39 Starline USA $25.5 million
40 Otto International Inc. $25 million
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May 20

List of Top 40 Distributors of Promotional Products in USA

ASI Central, Business Insight, Promotional Industry Trends, Your Branding School 3 Comments »

Promotional products are one of the best advertising tools that can promote your brand efficiently. They are used as free promotional gifts that are given to the target consumers and clients on special events and occasions. You can also use them as tradeshow giveaways to expand your customer reach. However, besides being economical and practical items, you need to make sure that you go for high-quality promotional items that offer a long shelf life.

See to it that you order your products and get them customized from a reputed distributor in the industry.  Here is a list of the top 40 distributors for your reference.

E = Estimated Revenue Numbers

Business_Leaders_Top_40_promotional_product_distributor

2010 RANK DISTRIBUTORS 2009 NORTH AMERICAN SALES
1 Staples Promo Products
$360.8 million (E)
2 Proforma $234 million
3 Group II Communications/IMS $207 million
4 BDA $198.7 million
5 4 Imprint $165.4 million
6 Halo/Lee Wayne $139.3 million
7 Cintas $134.4 million (E)
8 Geiger $134.3 million
9 National Pen Corp. $130 million
10 Branders.com $120 million (E)
11 American Solutions For Business $96.5 million
12 Adventures In Advertising $92 million
13 WorkflowOne $82.8 million
14 Tic Toc $82 million (E)
15 Summit Marketing Group $81.95 million
16 Banyan Incentives $80.5 million
17 InnerWorkings $76.5 million
18 Kaeser & Blair $75.2 million
19 EmbroidMe $71 million
20 Myron $65.3 million (E)
21 Accolade Reaction Promotion Group $65 million
22 MTM Recognition/Mid West Trophy $63.2 million (E)
23 Brown & Bigelow $57.5 million
24 Jack Nadel International $56.4 million
25
The Vernon Company
$55 million
26 Artcraft Promotional Concepts $51 million
27 Evigna $50.7 (E)
28
iPROMOTEu
$47.8 million
29 Newton Manufacturing $45.9 million
30 G & G Outfitters $45.5 million
31 GMPC LLC $40.5 million (E)
32 Norscot Group $32.4 million (E)
33 Boundless Network $32 million
34 GatewayCDI $31.2 million
35 Positive Promotions (E) $30.8 million (E)
36 Caliendo Savio Enterprises – CSE $30.3 million
37 Axis Promotions $26.3 million
38 Genumark Promotional Merchandise $26 million
39 eCompanyStore $25.7 million
40 PromoShop $23.2 million
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May 18

Novel opportunities for business women in the advertising industry

ASI Central, Events & Occasions, Promotional Insights, Your Branding School 1 Comment »

ASI womens summit 2010The advertising and media industry has been underestimating the power of women since a long period of time.  The recent research and case studies published by Jupiter Research show that 83% of online purchase decisions in the US are influenced by women. Business women are aware of this fact and know that they have the ability to create a powerful customer base. Women tend to understand the consumer behavior better and that shows them their way to success. The ASI Women’s Summit 2010 reinforced the same fact in an effective way.

This event was designed for women in the advertising specialty industry. The show was a big hit as it provided innovative insights and networking opportunities to the women attendees. Barbara Corcoran, an American real estate investor and agent, was invited as the keynote speaker at the ASI Women’s Summit 2010. Corcoran provided some valuable inputs that were noteworthy and helpful. She also gave a copy of her book to the attendees, signed with a personalized message.

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May 13

Promote fitness through promotional caps

Famous Brands, New Launch, Promotional HeadWears, Promotional Insights 2 Comments »

Promotional caps are the best promotional items to give out at tradeshows. People prefer to wear these caps even when the event is over and then these caps become your advertising instruments. Caps are the best headware to use in all seasons.  A sports enthusiast would wear it almost every time to express his love towards a particular sport. Caps are accepted by most of the people as they are lightweight and handy. You can also wear them while working in your yard or carpentry shop. A cap is also an integral part of the uniform.

Heritage Sportswear Inc introduces KC caps

Keeping this in mind, Heritage Sportswear Inc, a leading wholesale distributor of blank apparel and accessories in Ohio has introduced the contrast color KC caps with a self-fabric sweatband. These caps are made out of cool and dry fabric and they are great to use while exercising. Thus, if you want to promote the importance of exercise and fitness, you can go for the logo imprinted promotional caps for your promotional needs. Sports competitions, marathons are the best events to consider to give out the customized promo caps to the participants. They will act as a walking billboard for your brand once your prospective customers wear them.

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May 04

Launch new products to promote your brand better

New Launch, Promotional Insights, Promotional Suppliers, Your Branding School 1 Comment »

Companies focus on launching new products for marketing their brand in a better way. Different promotional ideas are implemented to execute the launch agenda successfully. This kind of marketing approach works well as it creates a buzz about the new product and helps in spreading the brand name faster than ever. Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry has launched a new e-showcase: a customizable website for distributors to market new products for 2010.

leedsworld launchs a new product

This website will showcase and sell over 500 new Leed’s products for 2010, with new products to be added throughout the year, as they are launched. Leed’s has added a “Contact Us” option that allows distributors to display relevant contact information, as well as a “View Our Website” button that helps visitors navigate back to distributors’ websites. The company received a positive feedback last year on the launch of the e-showcase and it sure to get the similar feedback this year as well.

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May 03

Benefits of promoting a brand online through Joint Venture Marketing

Promotional Insights, Promotional Suppliers, Your Branding School 2 Comments »
With internet revolution, all kinds of brands are going online. Online brand advertising and marketing is proven to be more practical and economical compared to the offline marketing. Moreover, companies are aiming to participate in the online joint venture marketing programs to gain mutual benefits. ProdPromo, the promotional gifts experts, launched their new website www.prodpromo.com , in partnership with promotional products giant BTC Group. This partnership venture could prove to be an interesting development for the promotional products industry.
Business Marketing Joint Venture

Joint Venture

E-commerce and internet marketing are the prime facets of the contemporary business marketing. Companies believe that promoting a brand through joint venture creates a win-win situation for both the brands. Launch of a new website or commencement of a joint venture proves to be effective in building a digitized corporate image of the company, which helps in achieving greater customer attention and brand endorsement.
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Apr 27

Suppliers Of Hard Goods Launch New Promotional Products

Famous Brands, New Launch, Promotional Insights, Spring Promotion No Comments »
Promotional products are the practical yet attractive items used to boost the advertising activities useful for brand promotion.  Imprinted promotional products are given out as an incentive or a gift to customers, clients or employees at award functions, tradeshows and company events. Suppliers and distributors of hard goods in US have introduced a range of new promotional items to the market.

Promotional Product By Bullet Lines - Just tell them your brand name

Miami-based Bullet, a member of Polyconcept North America, the second largest supplier of hard goods within the promotional products industry, has brought fresh products that their customers required.  Bullet covers promotional categories that include insulated thermal mugs, portfolios, writing instruments, tote bags, clocks, flashlights, and Bullet private label headware. Their new collection includes three new styles of nonwoven totes in six or seven colors each, three new drinkware pieces in up to seven colors and a luggage handle wrap in nine color options.  Capture this opportunity and pick up some new promotional products for brand promotion. Get them customized with your brand logo and information and give them out to create that lasting impression.
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