Jun 21

Promotional Buzz - Iron Man 2 Brand Promotion Dr. PepperThere are many ways to do brand promotion. One of the popular ways to advertise and market a brand is to use celebrities to promote them. According to the recent branding and marketing updates, it has been observed that customers relate better to the celebrities and films that are popular and react positively towards brands that are involved in the film endorsement process. Recently, on the release of the movie Iron Man 2, the promotional news came up that a number of brand marketers and sponsors spent an estimated $100 million to connect with men over 18 to promote their brand image.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz. The report spotlights well-known brands like Audi, Burger King, Dr Pepper, LG Electronics and Symantec.

May 25

Youtube celebrates its fifth birthdayYou Tube, the world’s most popular video-sharing website turns 5 this month. You Tube is a subsidiary of Google. Over the past five years, YouTube has grown to monetize 1 billion videos per week, become the third most visited site on the Internet and to have more than 24 hours of video uploaded to its site every minute. YouTube appears to have a bright future, says Fortune. The service is expected to be at the center of a major TV announcement by Google, Intel and Sony this week.

According to BBC News, the site has become an important tool of the business world. Organizations use YouTube site to market and promote their products and services to large audiences and for internal video communications. Analysts have suggested that 2010 could be the year YouTube reaches profitability. So, use YouTube to promote your brand effectively.

preload preload preload