The advertising and media industry has been underestimating the power of women since a long period of time. The recent research and case studies published by Jupiter Research show that 83% of online purchase decisions in the US are influenced by women. Business women are aware of this fact and know that they have the ability to create a powerful customer base. Women tend to understand the consumer behavior better and that shows them their way to success. The ASI Women’s Summit 2010 reinforced the same fact in an effective way.
This event was designed for women in the advertising specialty industry. The show was a big hit as it provided innovative insights and networking opportunities to the women attendees. Barbara Corcoran, an American real estate investor and agent, was invited as the keynote speaker at the ASI Women’s Summit 2010. Corcoran provided some valuable inputs that were noteworthy and helpful. She also gave a copy of her book to the attendees, signed with a personalized message.