Promotional films can help your brand grow in a big way. People like watching films on any medium. TV and big screen are the most preferred options; however, with powerful video sharing portals like YouTube, it has become possible to add interactive films that can act as a promotion tool for your brand. Lexus, one of the reputed names of the automotive industry, has produced “Dark Ride,” a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.
“Dark Ride” combines film and gaming, and creates a virtual test drive where the consumer guides the film’s driver through a series of adventures. Rather than touting fuel efficiency, Lexus is positioning the CT 200h as a car with edginess and attitude. The strategy is meant to target younger, more tech savvy consumers.