May 25

Using a celebrity to endorse a brand is good idea as customers relate to the celebrities in a better way. Celebrity behavior influences customers without doubt and customers tend to use the brand products and services advertised by their favorite celebrities. However, celebrity promotions and big screen endorsements are costly affairs and every brand cannot afford to spend too much for brand promotion in a down economy. Thus, the best and cost-effective way to deal with this issue is to use promotional giveaways.

Using celebrity to endorse your brand for better exposure

According to a promotional gifts company blog, goodie bags worth $91,000 were given out as promotional giveaways at the Academy Awards ceremony in Hollywood. The movie industry uses novelty promotional gifts to give away at premieres. These have included a glass ornament containing a wad of “wolf hair” for the movie “An American Werewolf in Paris”, a heart shaped car deodorizer for the film “Riding in Cars with Boys”, and an “evidence bag” for the film “Texas Chainsaw Massacre”.

Occasions such as product launches, re-branding events and award ceremonies can be great opportunities to either give away freebies or even get your own star of stage or screen to turn up and adorn them with your products. Giving away goodie bags loaded with gifts is also a good way of making an impression. As you’ve seen above, the quirkier the better and if you can produce something that is related to the event and has an element of fun, people will be more inclined to hold on to them.

May 20

Promotional products are one of the best advertising tools that can promote your brand efficiently. They are used as free promotional gifts that are given to the target consumers and clients on special events and occasions. You can also use them as tradeshow giveaways to expand your customer reach. However, besides being economical and practical items, you need to make sure that you go for high-quality promotional items that offer a long shelf life.

See to it that you order your products and get them customized from a reputed distributor in the industry.  Here is a list of the top 40 distributors for your reference.

E = Estimated Revenue Numbers

Business_Leaders_Top_40_promotional_product_distributor

2010 RANK DISTRIBUTORS 2009 NORTH AMERICAN SALES
1 Staples Promo Products
$360.8 million (E)
2 Proforma $234 million
3 Group II Communications/IMS $207 million
4 BDA $198.7 million
5 4 Imprint $165.4 million
6 Halo/Lee Wayne $139.3 million
7 Cintas $134.4 million (E)
8 Geiger $134.3 million
9 National Pen Corp. $130 million
10 Branders.com $120 million (E)
11 American Solutions For Business $96.5 million
12 Adventures In Advertising $92 million
13 WorkflowOne $82.8 million
14 Tic Toc $82 million (E)
15 Summit Marketing Group $81.95 million
16 Banyan Incentives $80.5 million
17 InnerWorkings $76.5 million
18 Kaeser & Blair $75.2 million
19 EmbroidMe $71 million
20 Myron $65.3 million (E)
21 Accolade Reaction Promotion Group $65 million
22 MTM Recognition/Mid West Trophy $63.2 million (E)
23 Brown & Bigelow $57.5 million
24 Jack Nadel International $56.4 million
25
The Vernon Company
$55 million
26 Artcraft Promotional Concepts $51 million
27 Evigna $50.7 (E)
28
iPROMOTEu
$47.8 million
29 Newton Manufacturing $45.9 million
30 G & G Outfitters $45.5 million
31 GMPC LLC $40.5 million (E)
32 Norscot Group $32.4 million (E)
33 Boundless Network $32 million
34 GatewayCDI $31.2 million
35 Positive Promotions (E) $30.8 million (E)
36 Caliendo Savio Enterprises – CSE $30.3 million
37 Axis Promotions $26.3 million
38 Genumark Promotional Merchandise $26 million
39 eCompanyStore $25.7 million
40 PromoShop $23.2 million
May 09

Everyone likes to receive food gifts. Especially, if the gifts contain delicacies like chocolates, candies, dry-fruits or cookies. People feel happy on receiving tasty foods that they can munch on anytime. Giving out such food gifts to customers or corporate clients creates a good impression and you can consider these useful items to promote your brand in an effective way. Wisconsin-based Maple Ridge Farms, a leading supplier of food gifts in the promotional products industry has implemented this idea by introducing customized cookies with 4-color labels. Their home-style cookies are famous with distributors and clients and they also distribute the cookie boxes at the tradeshows with their brand logo and information imprinted on them.

Mosinee, Wisconsin-based Maple Ridge Farms introduced individually wrapped, individually labeled, home-style cookies

Cookies By Maple Ridge Farms

Maple Ridge Farms also offers two versions of cookie packs. One has a six-week shelf life and other with a two-week shelf life. With no die charge, no set-up charge, no running charge and a low minimum of 500 cookies; these packs are great promotional items for trade-show handouts, grand openings, sales calls, company parties, and corporate events. Thus, the next time you plan a promotional event, consider logo imprinted food gifts to please your clients. Your customers will appreciate your efforts and your brand will get the needed exposure.

May 03
With internet revolution, all kinds of brands are going online. Online brand advertising and marketing is proven to be more practical and economical compared to the offline marketing. Moreover, companies are aiming to participate in the online joint venture marketing programs to gain mutual benefits. ProdPromo, the promotional gifts experts, launched their new website www.prodpromo.com , in partnership with promotional products giant BTC Group. This partnership venture could prove to be an interesting development for the promotional products industry.
Business Marketing Joint Venture

Joint Venture

E-commerce and internet marketing are the prime facets of the contemporary business marketing. Companies believe that promoting a brand through joint venture creates a win-win situation for both the brands. Launch of a new website or commencement of a joint venture proves to be effective in building a digitized corporate image of the company, which helps in achieving greater customer attention and brand endorsement.
Apr 27
Promotional products are the practical yet attractive items used to boost the advertising activities useful for brand promotion.  Imprinted promotional products are given out as an incentive or a gift to customers, clients or employees at award functions, tradeshows and company events. Suppliers and distributors of hard goods in US have introduced a range of new promotional items to the market.

Promotional Product By Bullet Lines - Just tell them your brand name

Miami-based Bullet, a member of Polyconcept North America, the second largest supplier of hard goods within the promotional products industry, has brought fresh products that their customers required.  Bullet covers promotional categories that include insulated thermal mugs, portfolios, writing instruments, tote bags, clocks, flashlights, and Bullet private label headware. Their new collection includes three new styles of nonwoven totes in six or seven colors each, three new drinkware pieces in up to seven colors and a luggage handle wrap in nine color options.  Capture this opportunity and pick up some new promotional products for brand promotion. Get them customized with your brand logo and information and give them out to create that lasting impression.
Apr 26
Promotional Spring CollectionSpring brings pleasant weather and lots of fun! People prefer moving out during the spring time and many outdoor activities get planned to enjoy the warm weather. Companies capture this opportunity and plan their promotions during the warm weather to get their brand the maximum exposure. Promotional product suppliers and distributors like Prime Line and Hazel Promotional Products have also geared up to launch their new range of products that are useful for spring.
Prime Line has announced that the company expanded its line of bags and coolers. Bags are coolers are very practical spring products. They are handy and durable. Customized promotional spring items like coolers and bags help get the brand message delivered faster than ever and the brand gets endorsed within no time. Get your brand logo and information imprinted on these practical spring products and promote your brand effectively.
Apr 16
83% of consumers like receiving a promotional product with an advertising message.

PPAI Research

Recently, Promotional Products Association International (PPAI) revealed some interesting statistics about the impact promotional products can create. As per this research, 83% of consumers reported that they like receiving Promotional Products with an advertising message because these products are useful and durable. Most of the customers recall these products and the brands associated to them.  This shows that companies can rely on giving away the promotional items to their customers as they help their customers remember the brand. And, for this reason, companies consider promotional products as the most preferred forms of brand advertising. High-utility, low-priced promotional products help in getting your brand repetitive exposure as customers find them handy and convenient for everyday use.

Apr 15

Bic Products

Promotional products are the most preferred forms of brand advertising as they are economical and durable. Stationary products like writing instruments, notepads, folders etc are used in daily life for various purposes. These high-utility, low-priced promotional products help in getting your brand repetitive exposure as customers find them handy and convenient for everyday use. Promoting your brand name with superior quality stationary products from top sellers like BIC can fetch your brand the needed customer attention.

Recently, the BIC group, a world class supplier of promotional products, carried out a financial analysis of their business and realized that the synergies between Antalis Promotional Products, Norwood Promotional Products and BIC Graphic in Europe and in the U.S. will enhance BIC Group’s operating profile. Hence, go for promotional products that carry a BIC name and endorse your brand in an effective way.

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