Jun 21

Promotional Buzz - Iron Man 2 Brand Promotion Dr. PepperThere are many ways to do brand promotion. One of the popular ways to advertise and market a brand is to use celebrities to promote them. According to the recent branding and marketing updates, it has been observed that customers relate better to the celebrities and films that are popular and react positively towards brands that are involved in the film endorsement process. Recently, on the release of the movie Iron Man 2, the promotional news came up that a number of brand marketers and sponsors spent an estimated $100 million to connect with men over 18 to promote their brand image.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz. The report spotlights well-known brands like Audi, Burger King, Dr Pepper, LG Electronics and Symantec.

May 25

Youtube celebrates its fifth birthdayYou Tube, the world’s most popular video-sharing website turns 5 this month. You Tube is a subsidiary of Google. Over the past five years, YouTube has grown to monetize 1 billion videos per week, become the third most visited site on the Internet and to have more than 24 hours of video uploaded to its site every minute. YouTube appears to have a bright future, says Fortune. The service is expected to be at the center of a major TV announcement by Google, Intel and Sony this week.

According to BBC News, the site has become an important tool of the business world. Organizations use YouTube site to market and promote their products and services to large audiences and for internal video communications. Analysts have suggested that 2010 could be the year YouTube reaches profitability. So, use YouTube to promote your brand effectively.

May 24

Promotional products are an important part of strategic marketing.  Successful companies and big brands use this strategy to create a strong brand identity and to beat their competitors. Customized and high-quality promotional items allow you to develop a positive brand image to help you achieve your specific requirements and goals! Thus, it is very important to order your favorite items from some of the reliable suppliers in the industry.

We provide you a list of top 40 suppliers that have made their mark in the promotional industry of USA.

Top Promotional Product Suppliers by ASi Central

2010 RANK SUPPLIERS 2009 NORTH AMERICAN SALES
1 Norwood/BIC North America
$410 million
2 Broder Bros. Co. $328.6 million
3 Ennis $309 million
4 Polyconcept North America $275.4 million
5 SanMar $267.6 million (E)
6 Bodek and Rhodes $140.1 million
7 Ash City $125 million
8 Staton Corporate and Casual $115.7 million
9 S & S Activewear $115 million
10 3M Promotional Markets $100.2 million (E)
11 Sunscope $90.5 million
12 American Apparel $90 million
13 River’s End Trading Co. $79.1 million
14 The Magnet Group $79 million
15 Hit Promotional Products $73.5 million
16 Gemline $71 million
17 Profill Holdings $70.7 million
18 Sweda Co. LLC $65 million
19 PromoResource One/ADG Promotions $51.8 million (E)
20 Tri-Mountain/Mountain Gear $50.6 million
21 Cutter & Buck $50.3 million (E)
22 Corvest $50 million
23 Blue Generation $49 million
24 Dard Products $47.5 million
25
Virginia T’s
$47 million
26 Vantage Apparel $45 million
27 Lanco Corp. $44.5 million
28
Edwards Garment
$44.1 million
29 Sanford Business-To-Business $39.6 million
30 Gill Studios $39.59 million
31 Bag Makers $39.5 million
32 Noteworthy Co. $38 million
33 Prime Line $37.2 million
34 Stouse $35.4 million
35 Barton Nelson Inc. $34 million
36 Gold Bond $31.8 million
37 Garyline $30.8 million
38 Vitronic Promotional Group $30 million
39 Starline USA $25.5 million
40 Otto International Inc. $25 million
May 19

The sales promotion service industry in USA provides its clients with well-designed promotional marketing solutions that include consumer sales promotions, trade promotions, sales incentive programs and much more. According to recent news, the US sales promotion services industry has achieved a phenomenal growth.

US sales promotion service industry The US sales promotion services industry includes about 4,500 establishments (single-location companies and branches of multi-location companies) with combined annual revenue of about $13 billion. Major companies include subsidiaries of large marketing firms such as Carlson Marketing and subsidiaries of major advertising agencies such as Omnicom and WPP. The industry is fragmented: the top 50 companies account for less than 30 percent of industry revenue. Companies in the sales promotion services industry provide promotional products imprinted with the name, logo, and/or marketing message of clients.

Competitive Landscape

Demand is driven by economic growth and by corporate profits. The profitability of individual companies depends on efficient order fulfillment and marketing. Large companies have economies of scale in procurement and the ability to offer other marketing services. Small companies specialize by type of sales promotion product and differentiate themselves on customer service, particularly speed of delivery.

Products, operations and Technology

Major products are shirts, writing instruments, desk/office accessories, glassware, and caps/headgear, all customized with the customer’s name, logo, and/or message. Other products include sporting goods, bags, magnets, and stickers and decals.

Sales promotion services companies have offices with showrooms to display the products and services offered. Companies process a large number of small custom-imprinted orders. Customers place an order with the sales promotion firm, which then orders the items from various suppliers that engrave, imprint, or embroider the logo or marketing message.

May 18

ASI womens summit 2010The advertising and media industry has been underestimating the power of women since a long period of time.  The recent research and case studies published by Jupiter Research show that 83% of online purchase decisions in the US are influenced by women. Business women are aware of this fact and know that they have the ability to create a powerful customer base. Women tend to understand the consumer behavior better and that shows them their way to success. The ASI Women’s Summit 2010 reinforced the same fact in an effective way.

This event was designed for women in the advertising specialty industry. The show was a big hit as it provided innovative insights and networking opportunities to the women attendees. Barbara Corcoran, an American real estate investor and agent, was invited as the keynote speaker at the ASI Women’s Summit 2010. Corcoran provided some valuable inputs that were noteworthy and helpful. She also gave a copy of her book to the attendees, signed with a personalized message.

May 13

Promotional caps are the best promotional items to give out at tradeshows. People prefer to wear these caps even when the event is over and then these caps become your advertising instruments. Caps are the best headware to use in all seasons.  A sports enthusiast would wear it almost every time to express his love towards a particular sport. Caps are accepted by most of the people as they are lightweight and handy. You can also wear them while working in your yard or carpentry shop. A cap is also an integral part of the uniform.

Heritage Sportswear Inc introduces KC caps

Keeping this in mind, Heritage Sportswear Inc, a leading wholesale distributor of blank apparel and accessories in Ohio has introduced the contrast color KC caps with a self-fabric sweatband. These caps are made out of cool and dry fabric and they are great to use while exercising. Thus, if you want to promote the importance of exercise and fitness, you can go for the logo imprinted promotional caps for your promotional needs. Sports competitions, marathons are the best events to consider to give out the customized promo caps to the participants. They will act as a walking billboard for your brand once your prospective customers wear them.

May 09

Everyone likes to receive food gifts. Especially, if the gifts contain delicacies like chocolates, candies, dry-fruits or cookies. People feel happy on receiving tasty foods that they can munch on anytime. Giving out such food gifts to customers or corporate clients creates a good impression and you can consider these useful items to promote your brand in an effective way. Wisconsin-based Maple Ridge Farms, a leading supplier of food gifts in the promotional products industry has implemented this idea by introducing customized cookies with 4-color labels. Their home-style cookies are famous with distributors and clients and they also distribute the cookie boxes at the tradeshows with their brand logo and information imprinted on them.

Mosinee, Wisconsin-based Maple Ridge Farms introduced individually wrapped, individually labeled, home-style cookies

Cookies By Maple Ridge Farms

Maple Ridge Farms also offers two versions of cookie packs. One has a six-week shelf life and other with a two-week shelf life. With no die charge, no set-up charge, no running charge and a low minimum of 500 cookies; these packs are great promotional items for trade-show handouts, grand openings, sales calls, company parties, and corporate events. Thus, the next time you plan a promotional event, consider logo imprinted food gifts to please your clients. Your customers will appreciate your efforts and your brand will get the needed exposure.

May 04

Companies focus on launching new products for marketing their brand in a better way. Different promotional ideas are implemented to execute the launch agenda successfully. This kind of marketing approach works well as it creates a buzz about the new product and helps in spreading the brand name faster than ever. Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry has launched a new e-showcase: a customizable website for distributors to market new products for 2010.

leedsworld launchs a new product

This website will showcase and sell over 500 new Leed’s products for 2010, with new products to be added throughout the year, as they are launched. Leed’s has added a “Contact Us” option that allows distributors to display relevant contact information, as well as a “View Our Website” button that helps visitors navigate back to distributors’ websites. The company received a positive feedback last year on the launch of the e-showcase and it sure to get the similar feedback this year as well.

May 03
With internet revolution, all kinds of brands are going online. Online brand advertising and marketing is proven to be more practical and economical compared to the offline marketing. Moreover, companies are aiming to participate in the online joint venture marketing programs to gain mutual benefits. ProdPromo, the promotional gifts experts, launched their new website www.prodpromo.com , in partnership with promotional products giant BTC Group. This partnership venture could prove to be an interesting development for the promotional products industry.
Business Marketing Joint Venture

Joint Venture

E-commerce and internet marketing are the prime facets of the contemporary business marketing. Companies believe that promoting a brand through joint venture creates a win-win situation for both the brands. Launch of a new website or commencement of a joint venture proves to be effective in building a digitized corporate image of the company, which helps in achieving greater customer attention and brand endorsement.
Apr 27
Promotional products are the practical yet attractive items used to boost the advertising activities useful for brand promotion.  Imprinted promotional products are given out as an incentive or a gift to customers, clients or employees at award functions, tradeshows and company events. Suppliers and distributors of hard goods in US have introduced a range of new promotional items to the market.

Promotional Product By Bullet Lines - Just tell them your brand name

Miami-based Bullet, a member of Polyconcept North America, the second largest supplier of hard goods within the promotional products industry, has brought fresh products that their customers required.  Bullet covers promotional categories that include insulated thermal mugs, portfolios, writing instruments, tote bags, clocks, flashlights, and Bullet private label headware. Their new collection includes three new styles of nonwoven totes in six or seven colors each, three new drinkware pieces in up to seven colors and a luggage handle wrap in nine color options.  Capture this opportunity and pick up some new promotional products for brand promotion. Get them customized with your brand logo and information and give them out to create that lasting impression.
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